So Gillette has taken it upon themselves to tell men how they should with a preachy idiotic commercial that is getting the backlash it deserves.
I decided to look more into their campaign
But turn on the news today and it’s easy to believe that men are not at their best. Many find themselves at a crossroads, caught between the past and a new era of masculinity. While it is clear that changes are needed, where and how we can start to effect that change is less obvious for many. And when the changes needed seem so monumental, it can feel daunting to begin. So, let’s do it together.
Interesting. My past area of masculinity comes from an era where men treated women with respect, worked hard, played hard, went to church, loved their Savior, and were good men.
I don’t seriously see a need to move beyond that, Gillette. It’s worked for decades, for centuries in this nation so I see no reason at all to change it.
Further, the only change that will really matter is bringing Christ into the equation which you’re not going to do so you’ve already lost the battle. You’re not going to change a societal problem without Him.
we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man
By who or what standard of what it means to be a man?
From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette
Again, what stereotypes, what expectations? Who’s? From where?
As part of The Best Men Can Be campaign, Gillette is committing to donate $1 million per year for the next three years to non-profit organizations executing programs in the United States designed to inspire, educate and help men of all ages achieve their personal “best” and become role models for the next generation
1 million per year really isn’t all that much but I guess that’s nice. But what groups are you giving this money to and what are their goals?
There’s far too many questions and very little answers as far as this goes. After the whole debacle with the APA and their notions of toxic masculinity I’m very leery of this. With all the other goings on and errant notion of what “Toxic” is this is a hard pass for me. If it works for some and causes a real and lasting change, which I doubt, then so be it. If it produces actual men then that’s great, but I have serious doubts.
As I have an ardent dislike of being talked down to, as well as the general message the commercial was giving (The whole line of men saying “boys will be boys” in a monotone trance like way, stopping two kids from wrestling about (Unless they really were fighting, but that’s different and even that just depends)) as well as being very leery of the way all this is going I’ll stop using Gillette’s products and go back to using my old safety razor which is cheaper anyway, even if it does take longer to shave.